Blue Responsibility symbolises the responsible use of natural resources whilst taking account of ecological, economic as well as social aspects.

The big picture

Environmentally friendly production processes, the use of innovative technologies and pioneering sanitation concepts, proven safety and the highest standards, the selection of the right materials, water- and energy-saving products:  all these are a given for the brand-name manufacturers in Germany’s sanitation industry. Their wide-ranging offers of universal, comprehensive bathroom concepts provides consumers and their differing needs at different times in their lives with an opportunity to move around their bathrooms safely, freely and independently and enjoy the experience. In so doing, the German sanitation industry also fulfils its social responsibilities.